About Us

Our mission: To help empower non-techies to take control of their digital presence. We provide WordPress education, tutorials, and training resources that put users in the driver’s seat of their digital vehicle!

Hello,

Martin AranovitchI’m Martin Aranovitch and I am a WordPress educator and trainer.

I have been teaching, training, and educating people about the benefits and advantages of using WordPress to grow their business online almost since the beginning of WordPress itself.

Before Discovering WordPress …

Before discovering WordPress, I developed software training courses for a business school and worked in the publishing department of a global tech services company.

In early 2000 (when Yahoo was battling a new company called Google for search engine supremacy and Internet Explorer and Netscape were competing for web browser dominance), my wife and I formed a small company and we began to build a documented business training and coaching system that helped people start and run their own business.

In 2001, we were approached by a venture capital company with an offer for US$7,500,000 for a controlling share of our business. Although that deal ultimately did not move forward, the experience taught me the value of having detailed business documentation …

Having documented systems and process adds significant value to your business!

(Detailed documentation can add significant value to your business!)

A few years later, I immersed myself into building and documenting online businesses.

WordPress as we know it first appeared around May 2003. I found WordPress in late 2005 and began using it to build websites and blogs for local businesses.

After a few years of building sites for clients and using WordPress to develop some of my own business ideas online, I saw there was a clear need to educate, train, and teach businesses to take control of their online presence.

In 2011, I ran local council and state government-sponsored WordPress education seminars and training workshops…

Martin Aranovitch - WordPress Business Training Seminars

(WordPress Training Seminars)

Since then, I’ve written a number of books and training guides about using WordPress and WordPress-related digital topics…

Martin Aranovitch - Digital Business Guides

(WordPress & digital business guides)

I’ve also authored a  number of digital products, including software and online training courses…

Martin Aranovitch - Digital Product Creator

(Digital business products)

Since discovering WordPress, I’ve built hundreds of sites using the WordPress platform. Here are some of the sites I currently own and manage:

WPCompendium.org

WPCompendium.org - Hundreds Of Free WordPress Tutorials For Non-Techies!

(WPCompendium.org – Hundreds Of WordPress Tutorials For Non-Techies … 100% FREE!)

WPCompendium.org provides hundreds of detailed step-by-step WordPress tutorials for non-techies and beginners. This site attracts thousands of visitors and users every month from all around the world.

Although many sites offer WordPress tutorials, most are run by technical users and aimed at a technical audience (e.g. web developers). WPCompendium.org is a unique WordPress tutorials site because it has been entirely built by a ‘non-techie’ and runs at minimal cost to show other non-techies how to do the same.

WPMasterclasses.com

WPMasterclasses.com - WordPress and Digital Business Video Courses

(WPMasterclasses.com – WordPress and Digital Business Video Courses)

WPMasterclasses.com provides dozens of video courses and 1,900+ video tutorials on WordPress and digital business.

Most video lessons include links to relevant detailed step-by-step tutorials (on WPCompendium.org), with downloadable files, templates, guides, and additional resources for more information.

WPTraining Manual.com

WPTrainingManual.com provides WordPress learning, teaching & training resources for non-techies & digital service providers.

Our Complete Step-By-Step WordPress User Manual contains 500+ pages of searchable and downloadable checklists, cheatsheets, tables, and flowcharts on how to use a WordPress site.

In 2019 I took up a full-time role as a content writer for WPMU DEV, one of the world’s most successful WordPress service companies, with over 1.6 million members and subscribers worldwide.

Martin Aranovitch - WordPress content writer for WPMU DEV
Martin Aranovitch – WordPress content writer for WPMU DEV

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As you can see, I am a huge fan of WordPress!

I make a full time living as a professional WordPress content writer and I love writing about WordPress.

What I love most about using WordPress is that it allows a non-techie like me to build a business online without having to learn how to code, and a business I can run and grow at minimal cost without depending on other people to get simple things done, like writing content to promote my website online.

I am also passionate about training and empowering people to learn about the benefits and advantages of using WordPress. I enjoy the challenges of growing and automating business online and sharing with other businesses many of the time-saving and cost-effective methods and strategies I have learned over the years for getting better results online.

WPTrainingManual.com is an extension of my mission to provide WordPress-related service providers with comprehensive products that will help empower all businesses and more WordPress users to take control of their digital business presence:

If you have any questions about our products, please visit our FAQ section, or contact us.

If you would like to promote these products and earn generous sales commissions, please join our affiliate program.

I wish you great success and I look forward to being a part of your digital journey,

Martin Aranovitch

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