Content Marketing With WordPress – eBooks

This tutorial is part of our series on using content marketing to create more exposure online for your business and drive more traffic to your site.

Subscribe to our web content creation course and learn how to never run out of great content for your website, blog, or newsletter.

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In this series of tutorials on content marketing, we continue to explore different content marketing methods you can use to increase online exposure for your business and drive more traffic to your website.

In this tutorial, we’ll look at creating eBooks and PDF reports and guides, and incorporating these into your content marketing mix.

For additional information, see this tutorial: How To Self-Publish eBooks And Create Online Courses.

Using eBooks To Grow Your Business

The digital revolution has seen a proliferation of non-fiction ebooks and “How-To” guides.

This means that anyone today can self-publish, distribute, and promote their books online across many different platforms.

e-Books or electronic books, are an effective method of using content to establish authority and expertise and can bring an entirely new audience to your business, website, or blog.

eBooks can be as short as a special bonus report that you give away to entice prospects to sign up for your newsletter, or they can contain many pages of information.

Your e-book can be written from personal experience and document your knowledge or expertise, or it can be ‘ghostwritten’ to take advantage of an opportunity that you have identified in a market you may know little to nothing about.

If you have done anything over a long period of time, you should have some level of expertise or unique insight about your field, industry, or niche that you can use to write a book about. If not, you can hire a freelance writer to ghostwrite you an 80-100 page e-book. An experienced writer can create and deliver you a finished e-book in as little as a few weeks, or a month or two.

A Brief Course On Content Marketing With e-Books

You can write an e-book using a word processing application like MS Word and publish it for distribution as a PDF file.

You can write an e-book about any topic. “How To” guides that help people solve urgent problems or “step-by-step guides” that help people learn useful skills to improve their lives or their businesses make great topics for e-books because they allow the audience to gain immediate access to the information after purchasing, as opposed to waiting days or weeks for the delivery of a physical book via snail mail.

You can promote your business, products, or services into your e-book content by discussing a problem or challenge related to the topic and then showing readers how your product or service can help them solve it, or how it can be implemented to help people get better, faster, cheaper results.

e-Books tend to work well in niches where consumers are hungry for knowledge, want immediate access to information or results, and have money to spend.

Some popular e-book niches include internet marketing, making money, saving money, sales and marketing, starting a business, health, fitness, weight loss and nutrition, recipes, beauty, hobbies, relationships, personal development, DIY projects, and many other areas.

e-Books can also be priced lower than physical books because there are no costs associated with shipping or materials and no physical waste associated with production. You can use the fact that digital publications are “greener” and in many ways better for the environment as a selling point and offer no risk to the buyer (you can offer readers a 100% money-back satisfaction guarantee) to encourage them to purchase.

If the idea of creating an e-book appeals to you, then invest a little time doing some market research before you start to confirm that there is an audience who is not only hungry for your topic, but also hungry enough to pay for information about it.

Whether you plan to create an e-book to sell as an information product or give your book away for free to gain more exposure for your business, educate potential customers, build a list, etc. publishing an e-book that provides audiences with valuable, useful, and helpful information can greatly benefit your business, website, or blog for many years to come.

Here are some useful tips to keep in mind if you plan to create an e-book:

• Begin by creating an outline of your main chapters, i.e. your Table of Contents. This will help you plan and organize the topics and content of your book. After creating an outline, begin to ‘flesh out’ each section to create the content of your book (or outsource its writing to freelancers or professional writers.)
• Add a call to action at the end of the book (e.g. ask readers to subscribe to receive updates, visit your website, connect with you on social media, etc.)
• Add a “Resources” section at the end of your book with links to other useful resources, websites, references, a summary of other books you have written, recommended products with affiliate links, your website contact details, and links where readers can follow you on social media, etc.
• If your book contains links to external sites, consider using a link management and redirection tool like Trackerly to manage your links. This way, if a link in the book pointing to a URL on a reference website changes, or the web page or website is taken down, you won’t need to update your content and redistribute your book and your readers won’t be dismayed or disappointed to find that they have clicked through to a dead link. You can simply change the link destination and point it to another URL from the dashboard of your link management tool and the link will immediately update inside every copy of your e-book.

eBook Cover Creators

Most ebooks today are created as PDF documents using realistic 3D cover images.

Many sites provide tools and software to help you create 3D ebook covers.

Let’s take a look at some examples.

DIYBookCovers

DIYBookCovers is a free online tool that lets you quickly and easily create 3D eBook covers for your ebooks, guides, and reports in 3 simple steps.

First, select a template for your eBook cover. This can be a “single” or “composite” template.

Next, upload your cover image.

Finally, save your 3D eBook cover image to your hard drive as a JPG or transparent PNG image.

You now have an eCover image based on the template you have selected.

This free tool is excellent for creating PDF reports quickly and inexpensively. If you need an attractive eBook cover for your publication, but don’t want to hire an expensive designer to create your eBook cover, you can use Photoshop with action scripts and advanced software that let you create high-quality eBook covers.

CoverActionPRO

CoverActionPRO is a Photoshop Plug-in that lets you create high-quality, realistic ebook covers and product shots with little to no Photoshop experience, using action scripts.

Essentially, you create a flat book cover image and then use an ebook or product shot template in Photoshop to create your eBook cover.

For example, you can use your cover image with “hardcover” eBook templates…

Or create “softcover” (i.e. paperback) eBook templates…

You can also create realistic-looking binders and notebook covers (great for “special reports”)…

You can even create product shots, software boxes, CDs, magazine covers, and more.

For more information about this software, go here: CoverActionPRO

Using a program like CoverActionPro requires Photoshop.

If you don’t want to invest in a program like Photoshop but would still like to be able to create your own images, then you may want to look at a free software program like GIMP.

GIMP (GNU Image Manipulation Program) is free graphic editing software that requires no Photoshop skills and can be used to create and edit images, Facebook covers, video graphics, flyers, infographics, business cards, YouTube channel art, banners, headers, and more.

For more information, go here: GIMP

Note: If you’re using GIMP, action scripts for Photoshop like those of CoverActionPRO will not work.

Here’s a video tutorial on how to create 3D eBook covers using GIMP:

How To Make A 3D e-Book Cover With GIMP

PixelStudioFX

({PixelStudioFX|PixelStudioFX eCover Creator|PixelStudioFX – Professional eCover Creator|PixelStudioFX})

PixelStudioFX is a cloud-based professional eCover creation software tool with unlimited use.

It’s a powerful, yet simple and easy-to-use tool that lets you create amazing eCover images in under 60 seconds.

Additional features include:

• Drag and Drop editor
• +3,000 unique designs
• 250 “Done For You” templates for 20+ niches
• Export high-quality, professional eCover designs in PNG, JPEG, TIFF, or PDF.
• Step-by-Step Training
• Works on Mac or PC
• Generate eCovers for eBooks, Kindle, iPad, books, magazines, etc.
• Enterprise/Developer/Commercial Licenses available

For more information, go here: PixelStudioFX

Canva

Canva is a free online tool that lets you design and create stunning covers for books and a variety of other uses.

For more information, go here: Canva

Pricing Your eBook

There are different ways to establish the value of your ebook and its content. Many successful ebook sellers recommend determining the price of your ebook according to what the reader sees as its value, not based on what you perceive its value to be.

Here are a few things to keep in mind to help you price your ebook for maximum profits.

Respect The Law Of Supply And Demand

The law of supply and demand is simple. Sell what people are looking for and willing to buy, and find a void to fill. Many people think that there is way too much competition and not enough opportunity online. This type of thinking helps to raise prices for commodities since things that are new become scarce, which then makes these even more valuable in the minds of consumers.

If you are able to find the next new popular thing in your niche it will be viewed as something extra special and can be given a high price. Something new on the market can be a best-selling item in no time as long as it fits into this model for supply and demand.

Give your customers what they want at a price they are willing to pay.

Do Price Research And Analysis

If you have an ebook ready to hit the market, you will need to find out if it is offering something new that the marketplace will consider valuable and be willing to pay accordingly.

Look around the Internet. Search Google for the kinds of keywords you are targeting and see what comes up. If there are a lot of other competitors with the same kind of information, you will either need to make your ebook pricing more competitive or boost the value of your offering.

Some things you can do to boost the value of your ebook in a highly competitive marketplace without reducing the price can include things like:

• Bonuses – If you are publishing an eBook on, let’s say, fitness, you can add a special bonus report on “fat-burning” recipes, or include an accompanying workout video with a PDF transcript and additional exercises, or offer an exclusive invite to a special event, coaching call or webinar just for customers, or include additional topic-related books (you can source these cheaply from PLR or Resell Rights vendors), and so on.
• Free Updates For Life – If your information is time-sensitive, offer to provide free updates.
• Discounted Price On Future Products – If you plan to create a series of eBooks or guides, promise a special discount to customers who buy the first book in the series when the next book is released.

If your information is something new and fresh, it can be priced higher than the competition based on low supply and high demand. This is only a starting point and you will have to run some further testing before setting a final price.

Underpricing

Many ebook authors assume wrongly when starting out that underpricing the product will result in more sales. Seasoned marketers know that this is simply not true … you’re simply devaluing your own book! If you think it’s worth less than your competitors’ books, then the marketplace will see it as low value as well.

Price Testing

Once you have set a price for your ebook, start a testing campaign. Just like all Internet marketing promotions, pricing also needs to undergo a testing phase.

Start by offering your product at the value you have determined based on supply and demand. If sales are low, try raising the price and then lowering it, and keep track of your results.

You may be surprised to see the book sell faster at a higher price than at a lower one. This is often due to the perceived value level determined by the price you have set and how you communicate benefits in your sales copy.

Niche Factors

There are certain niches where pricing is totally out of your control. There are markets where your ebook would have to be priced high to sell, others low, and some niches have a market that just won’t spend money on anything.

If you are targeting a very specific niche, then look at the ebooks that are currently being offered, and get an idea of pricing from them. Go to a forum or an online group on the niche and ask people the question: “How much would you be willing to pay for a book about [niche topic]?”

Let potential buyers (i.e. your market) tell you what to charge them. You will probably get a lot of valuable feedback from asking this one question and you can then use their responses as a guide. Who would know better than the buyers themselves?

Out To Market

After the testing phase has been done, you are ready for a full-blown promotion of your ebook. Done right, you should be able to make an incredible amount of sales.

If you plan your product launch correctly and promote your ebook effectively, and your book has been priced just right for buyers who are hungry for your information (based on your analysis and testing), there should be no reason for sales of your ebooks not to go through the roof.

Benefit From Failure

There’s no such thing as failure in Internet marketing. If you have set everything in place for a successful campaign and it was a flop, then you will have actually gained something very important in your marketing process if you keep a positive attitude and see things from the perspective that something was not set in place properly. A piece of the puzzle was missing.

You can figure out if it was pricing, or an aspect of your promotion, or sales copy elements, or a higher profile competitor launching a similar product in your niche at the same time, etc. You can then either fix it up or move onto your next project. You need to find out what went wrong in order to continue your progress and make the next ebook the best seller you want it to be.

Pricing an ebook can be done strategically or haphazardly. If you want success, take the methods listed above into account when determining the price of your ebook. Every aspect of your promotion and marketing campaign can be refined and tested until you are sure that you are releasing a winner.

Selling Your eBook

Once you have completed your eBook, you will want to create a page or site to showcase it, share the news on social media, publish a press release, and begin promoting it in every way you can.

Additionally, you may want to list your ebook in a digital marketplace like ClickBank.com, JVZoo.com, or self publish it in places like Lulu.com, or the Amazon.com Kindle Book Store.

WordPress Themes For Promoting eBooks

If you’re offering a special PDF report or guide, you can simply create a page on your existing site where users can download it.

If you’re promoting your eBook as a completely separate product, however, then you may want to consider hosting it on a separate site.

Here are some great WordPress themes you can use to create a standalone website used to promote your ebook(s).

Book

Book is a fully responsive single WordPress theme that is ideal for selling an ebook. This theme features newsletter integration, working contact and Twitter feed, one-page navigation, Font Awesome Icon Font, Google Map, tabs, drag & drop visual builder, SEO extensions, analytics, and more.

Book also allows you to easily compose, edit, and change pages on the fly with minimal effort and knowledge of WordPress using drag and drop.

To learn more about this theme, go here: Book – Responsive eBook Landing Page WordPress Theme

Bebo

Bebo lets you easily write, present, and sell ebooks and digital reports using a responsive premium theme designed to make the process easy for authors and self-publishers.

To learn more about this theme, go here: Bebo

Odrin

Odrin- Responsive WordPress theme for fiction eBooks

This is a suitable theme if your content leans more towards areas like personal development, travel, hobbies, crafts, etc.

Odrin is a responsive, modern, and beautifully crafted WordPress theme for book authors and writers. It features an elegant page-flipping effect, WooCommerce support, many shortcodes, and prebuilt templates designed for book writers and authors to sell and present their book.

Odrin is a responsive WordPress theme designed to allow eBook authors and marketers to create awesome landing pages quickly and easily.

To learn more about this theme, go here: Odrin

Author Pro

Author Pro is a robust, modern, and mobile responsive WordPress eCommerce theme designed to let you easily set up an online book or book library on your website to attractively display book details in single and archive views as well as any widget area.

This flexible, open-sourced eCommerce theme is pre-styled for WooCommerce and BigCommerce, allowing you to easily set up an online store, tweak the theme’s settings, colors, and content and see a preview of those changes in real-time.

Additionally, you can build your site with 5 homepage widget areas that you can customize to fit your brand and upload your own logo with a customizable header.

To learn more about this theme, go here: Author Pro

Content Marketing With eBooks – FAQs

Here are frequently asked questions about content marketing with eBooks:

What is the role of eBooks in content marketing?

eBooks are a strategic content format used to provide in-depth information on a specific topic. They are excellent for lead generation as they can be offered in exchange for contact details, helping to build a business’s email list and establish expertise in a field.

How do I create an eBook for content marketing purposes?

Start by identifying a topic that resonates with your target audience. Gather and organize content that provides real value. Use a tool like WordPress with plugins or third-party eBook creation tools to design and publish your eBook. Include visually appealing graphics and professional layouts to enhance readability and engagement.

Why are eBooks effective in content marketing?

eBooks provide detailed content that helps businesses establish authority and credibility. They also cater to the information needs of potential customers at different stages of the buyer’s journey, particularly those in the consideration and decision phases looking for comprehensive information.

What should be considered when distributing eBooks?

Focus on distributing your eBooks through channels where your target audience is most active, including your website, social media, and email newsletters. Consider using landing pages with optimized call-to-actions to capture leads and track the eBook’s performance in generating interest and conversions.

How can I optimize eBooks for better engagement and SEO?

Use relevant keywords throughout the text, titles, and meta descriptions to improve SEO. Make the content engaging by breaking up text with headers, bullet points, and images. Ensure the eBook is mobile-friendly and consider incorporating interactive elements like links to videos or external resources.

What metrics should I track to measure the success of eBook content marketing?

Track metrics such as download numbers, page views, lead generation (e.g., form submissions), time spent on eBook pages, and conversion rates to evaluate the effectiveness of your eBook in meeting your content marketing goals.

Summary

eBooks are a great way to promote your expertise and reach a new audience for your business.

Action Steps

Here are some tips on researching topics for eBooks:

• Browse digital marketplaces like Clickbank.com, or go through the Amazon Kindle e-books section. What topics in your niche are trending and selling well?
• Visit bookstores and check magazines where large companies advertise to get ideas of topics that people are buying. Could those topics translate to an e-book?
• Track the frequency of advertising in popular magazines, paid publications, and even Google AdWords. Companies that spend big on advertising and run the same ads every month is an excellent indicator of a niche that has hungry buyers with money to spend.

For more information and step-by-step guides on how to create an eBook, see the resources below:

• How To Use Microsoft Word To Create An eBook
• How To Create Adobe PDF eBooks
• BookBaby – Resources & information for self-publishers
• Blurb – Independent publishing platform for eBook authors & digital publishers
• Inklyo – Writing courses.

For additional tutorials in our series on content marketing with WordPress, go here: Content Marketing With WordPress

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Updated: July 5th, 2024